Houston Rockets-Legacy of Bigs 2013-14
The objective was to create a graphic outside Toyota Center trumpeting Dwight Howard's arrival to Houston. Because of the monumental impact his announcement had upon both the team and the city, a buzz-worthy centerpiece was needed in order to properly convey the magnitude of this event. The strategy was simple: the Rockets have a well known history of housing some of the NBA's greatest players to ever play the center position. The idea was to incorporate that legacy in such a way that emphatically announced that Howard is the next in line and the heir to that throne.